our story.

Lewis Pogue was first inspired in 2010 when Tom Simons, a healthcare CFO, was on a family trip to upstate New York from Atlanta, Georgia. Tom stopped at a small country store where he noticed a rack of health bars marketed as energy snacks for hikers and he picked out a spicy, high-end chocolate bar that was totally different from any chocolate he'd ever had before.

He loved it. He was hooked. And he saw an opportunity. Over the years, he kept coming back to his experience with that chocolate bar. He knew he was on to something. Tom comes from a long line of pioneers and entrepreneurs, among whom on his father’s side were the Lewises and on his mother side, the Pogues, who were early American settlers, builders and business owners. In October of 2020, Tom sat down with one of his three brothers to reassess his own successful business career, but one frustrated by the uninspired, bottom-line thinking of corporate America. And they came up with a multi-phase plan to bring Lewis Pogue into fruition.

 Since then, Tom has been researching and roasting, tempering and tasting, crunching and conching, and ultimately perfecting chocolate bars that have unique flavor profiles and textures that he is ecstatic to be sharing with the world.